I have read a lot of posts about women that are using cocoa butter stretch marks lotions to prevent getting stretch marks. I have also read that cocoa butter treatments may help but have not been proven to actually prevent stretch marks. If anything it will help you skin be more moisturized which is important in trying to avoid stretch marks, however, using a good pregnancy stretch mark cream that is designed to prevent stretch marks and reduce the appearance of stretch marks seems to be the better option in my eyes. You only have one shot at preventing stretch marks before they start appearing. Why use a regular cocoa butter cream when there might be better options out there?